Pioneer Award

John Greathouse

Award Sponsor: Bartlett, Pringle & Wolf

John Greathouse is a serial entrepreneur, writer, venture investor, and UC Santa Barbara professor. He has held a number of senior executive positions with successful startups in Santa Barbara, spearheading transactions that have generated more than $350 million in shareholder value.

As a venture capitalist, John has deployed roughly $100 million on behalf of approximately 60 ventures, which collectively have created more than $2 billion in shareholder value. Santa Barbara companies that John has been associated with include HG Insights, Invoca, Computer Motion, Citrix Online,, RightScale, RevUpNet, Active Life Technologies, Eucalyptus, and AppFolio. He currently serves as executive chairperson for three Santa Barbara startups: CLIQ Products, BuyerCaddy, and Cadense.

As a professor of entrepreneurial studies at UC Santa Barbara, John has taught more than 10,000 students, many of whom have gone on to work in dozens of area startups and established technology companies. In 2012, he received the prestigious Venky Narayanamurti Entrepreneurial Leadership Award from UCSB’s College of Engineering, in recognition of his multi-decade impact on Santa Barbara’s high-tech community.

For over a decade, John was a regular contributor to Forbes and The Wall Street Journal, and his work has appeared in Inc., Entrepreneur magazine, TechCrunch, Business Insider, and TIME. Dozens of his articles put a national spotlight on Santa Barbara startups and entrepreneurs.

John earned his MBA from Wharton and is a CPA.